So maybe you don’t have a Fortune 500 budget, but what if you could afford a part-time Marketing Director? Wouldn’t it be great to have someone to provide some focus for your business? If only you could find someone with the expertise to put it all together . . .
Surprise! You can!!
So you started your day with 10 priorities and the new marketing campaign was number three. The phone rang, customers came in, the delivery truck broke down. Now it’s five o’clock and the new marketing campaign is still at number three. It’s been like this for months.
What can you possibly do?
There’s a whole new world of business out there for print providers, and it all involves technology. Web-to-print, cross-channel marketing, basic website development, and even content management are exciting new areas of opportunity for printing companies who want to expand into 21st century services.
No high priced consultants here. Our mission is to assist small and medium sized businesses (SMBs) with strategic marketing planning and implementation. DP Marketing is focused on the outcomes – increased revenues and profitability for our customers.
What does this mean for you?
Lots of small businesses have a hard time with marketing. It takes some time and effort to think through your strategy, put a solid marketing plan in place, rigorously keep the implementation schedule, and continually measure to see what is working. If your company has all of this in place, you should be pleased with your accomplishments. You’re in the minority and it’s likely that you’re enjoying the benefits of your hard work.
If this description doesn’t quite fit, don’t worry overmuch. Your business is in good company. Most small business owners and managers have good ideas and great intentions. It’s the follow-through that’s problematic. You’re busy and marketing frequently falls to the bottom of the to-do list.
That’s why DP Marketing Services was created. We’re a massive, globally scoped, online conglomerate designed to help businesses just like yours. Well, not quite. DP Marketing is actually a small start-up venture that can provide some real assistance to a few carefully selected small businesses. We’re practical, goal-focused, and affordable.
Chief cook and bottle washer, Richard Dannenberg, has spent the last 14 years as a small business owner and understands the challenges of small business management. A career marketer with experience in both traditional and inbound practice, he knows how to plan and implement strategies that work for small businesses. If you’re ready to commit to an achievable marketing program for your organization, you’re at the right place.
Interested? We hope that you’ll find some useful ideas and information as you browse through our website and blogs. If you’d like to talk about working together on your business, just get in touch.
It’s technology, but it’s not rocket science. Printers have been using cutting edge technology since Gutenberg’s printing press. At DP Marketing, our background is print and we love it. It’s just that many of the new innovations in communication today take the form of electrons dancing on a computer screen, not ink on paper.
Print is still relevant. In fact, it’s a very important component in the communications mix, but today’s audience gets their information from many different sources. It makes obvious sense for printers to market in print; but to effectively reach their target markets, they must also learn to use other channels. This is called multi-channel marketing. DP Marketing can help you learn to use new marketing tactics to increase your printing business, and we can also help you begin to offer the same services to your customers.
To learn more, take a look at the pages under Marketing For Printers.