So you started your day with 10 priorities and the new ma...
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Even though the phrase is “strategic marketing,” it’s not exactly a chess game. The strategy is in the planning, the timing, and the execution. And consistency beats flash nearly every time.
Plan then execute. It’s an old axiom. Here’s another one: fail to plan, plan to fail. Many SMBs don’t see success from their marketing efforts because they simply aren’t organized. With the inbound marketing opportunities available today, budget isn’t nearly as important as consistency. You can do a lot with a little, but planning is more important than ever. That’s where DP Marketing services comes in.
A strategic marketing plan doesn’t have to be an elaborate document. At it’s core, a marketing plan is a list of goals, priorities for the company. These can be broad or narrow, but they must be achievable and quantifiable.
Your hands are full. Your partner’s hands are full. Your strong right-hand assistant type is juggling with both hands. There’s a project that really needs attention. DP Marketing can help.
Maybe you need someone to take charge of putting a CRM system in place and training the customer service staff to use it. Perhaps you’re a new startup and you just need someone to get the website in place and create the introductory collateral. You’d like to start a company blog. You have some great ideas for topics, but you need someone to do the writing. Sometimes you need a dedicated project manager . . . that’s us.
DP Marketing can take on these projects and many more. If you’re an owner or manager of a small business, you know that the biggest challenge is finding time to work on your business (not in it). When you’re bogged down with the day-to-day challenges of running a business, we can help you dig out.
It’s technology, but it’s not rocket science. Printers have been using cutting edge technology since Gutenberg’s printing press. At DP Marketing, our background is print and we love it. It’s just that many of the new innovations in communication today take the form of electrons dancing on a computer screen, not ink on paper.
Print is still relevant. In fact, it’s a very important component in the communications mix, but today’s audience gets their information from many different sources. It makes obvious sense for printers to market in print; but to effectively reach their target markets, they must also learn to use other channels. This is called cross-channel marketing. DP Marketing can help you learn to use new marketing tactics to increase your printing business, and we can also help you begin to offer the same services to your customers.