21/20 Marketing Archives

The 21/20 Marketing hangout is a collaborative experiment with Spencer Powell of TMR Direct, a direct mail and inbound marketing company based in Colorado Springs and Katherine Tattersfield, online marketing director at Printfirm.com.  Every month, we take on a new marketing topic of interest to printers and direct mail companies.

Archives of past broadcasts are posted here. We hope you’ll join us live each month and post your questions via Twitter to #2120marketing.

April 17, 2014 – Where Print Fits In

Katherine, Spencer and I discuss where print fits into the marketing mix. Statistics show that print remains very relevant and is an effective call to action. Learn how printers and mailers can demonstrate the effectiveness of print by using it wisely in their own marketing programs.


March 27, 2014 – Search Engine Optimization (SEO)

Katherine Tattersfield of Printfirm joins us to talk about the realities of SEO. Learn how quality content and SEO strategy can affect website rankings. What can you do to increase traffic to your website? Can SEO really lead to new business?  Warning! the panel uses some big words this week – uncensored algorithms may not be appropriate for all viewers!


February 20, 2014 – What Kind of Content and Where do the Ideas Come From?

Richard and Spencer continue the discussion on Content Marketing for Printers with a discussion of different kinds of content, Content Management Systems (CMS websites),  how to generate ideas, and who can help.


January 23, 2014 – What is Content Marketing?

Richard and Spencer offer their takes on content marketing and why it makes sense, then chase down a few rabbit trails. Find out why content marketing and inbound marketing aren’t exactly the same thing, how social media fits into the process,  and how long it takes for  content strategies to work.