It’s hard to imagine, but according to the statisticsbrain website only 53% of small businesses have a website. In today’s climate, this means that it is virtually impossible for these companies to effectively market their services. Today, a website is at the center of every company’s marketing universe. A good website is more than a source of information for customers. It’s a place where they can interact to get questions answered, provide feedback and even place orders for products they want.
Here’s what a good website should do:
- Provide information about products, location, hours of service, etc.
- Enable contact from interested audiences, prospects, and customers.
- Facilitate transactions and feedback.
- Allow for easy updates and accessibility.
- Tell the ongoing story of the business with interesting content.
Your company’s website is the hub where connections are made and maintained. Today, almost every marketing activity from conventional advertising to social media posts should point back to your website. If your company doesn’t have a website, or if your website doesn’t quite meet the criteria above, this is the obvious place to start.
A Mandatory Investment
For a new business, a website is a mandatory investment. Unless you’re extremely well financed, most of the marketing efforts you’ll be able to afford in the early months of your startup will involve content and social media. Inbound marketing tactics inevitably lead to the company website, so it’s extremely important to create a website that is scalable, flexible, and accessible to your customers and your staff.
The good news is that it’s much easier to get a website up and running today than in the early years of the Internet. Web 2.0 brought Content Management Systems (CMS) like WordPress, Drupal, and Joomla into existence. These platforms are templated and dashboard driven to allow folks with no programming skills to modify and update their sites.
Your website should be current and updated frequently. Search engines like Google and Bing actually monitor changes to content as they assign priority to the sites that they index. If your company website is stale and your competitor’s site is fresh, you won’t be on the map when a prospective customer does a keyword search. It’s a safe bet that they won’t find you in the Yellow Pages either. DP Marketing can build a functional WordPress website for your company or refer you to one of our developer friends if you need something more complex. Of more importance, we can help you figure out how best to use your website – what features to add and how best to keep it fresh and current.
Other Services for New Businesses:
We understand your budget concerns and all of the details required to get up and running smoothly. Marketing is a very important component for new businesses, one that easily gets lost in the mayhem of startup activity. We can help you get organized with a startup website and help with your initial marketing strategy. DP Marketing can also develop a range of additional materials that new businesses need to get the word out, including marketing collateral, introductory advertising campaigns and SEM, and direct mail programs.
We’ll make it easy to get started. If you’re starting a new business or revitalizing an old one and need to know more about how to get a truly useful website up and running, just give us a call. Remember, the first consultation is free and we’ll be glad to put together a plan that fits your budget and your needs.