Even though the phrase is “strategic marketing,” it’s not exactly a chess game. The strategy is in the planning, the timing, and the execution. And consistency beats flash nearly every time.
Plan then execute. It’s an old axiom. Here’s another one: fail to plan, plan to fail. Many SMBs don’t see success from their marketing efforts because they simply aren’t organized. With the inbound marketing opportunities available today, budget isn’t nearly as important as consistency. You can do a lot with a little, but planning is more important than ever. That’s where DP Marketing services comes in.
A strategic marketing plan doesn’t have to be an elaborate document. At it’s core, a marketing plan is a list of goals, priorities for the company. These can be broad or narrow, but they must be achievable and quantifiable. The plan should list tactics that can achieve the goals. The plan should include a realistic budget to cover the cost of execution and a timetable for the activity. Finally, the plan includes measures – how success or failure will be evaluated.
Flexibility is built in. A good marketing plan is continually evolving. Scheduling assures that a company is consistently communicating, and measures assure that they do more of what works and less of what doesn’t.
At DP Marketing, we believe that a well-conceived marketing plan should be at the center of your company’s efforts if you want your efforts to be productive and cost-effective. We’ll work with you to help you identify goals and strategy, implement tactics that are affordable and manageable, and measure the results.