Your food isn't the problem. Not enough people know about it
Digital Pulse is a marketing agency for restaurants, cafés and takeaways. We build the strategy, content and campaigns that turn local attention into bookings, orders and regulars - and we manage the whole thing so you don't have to.
- Working with independent restaurants across West Sussex, Portsmouth and the South Coast.
TRUSTED BY RESTAURANTS ACROSS THE SOUTH COAST
- India Raj
- Istanbul Restaurant & Bar
- Mahaan
- Spice N Grill
- Magna Tandoori
- Bengal Tandoori
- Lennox Café & Grill
Being good isn't the same as being chosen
Most restaurants we meet aren't struggling with the food or the service. The reviews are strong and the regulars are loyal. The problem sits further upstream - not enough new people in the area know the place exists, and the ones who do aren't given a reason to book this week.
None of that is fixed by more posts.
It's fixed by a system.
Your reach stops at your regulars
Word of mouth is a good foundation and a poor growth plan. It can't reach the people who have never heard of you.
Posting isn't the same as marketing
A busy feed that brings nobody through the door is a cost, not a channel. Views only matter if they lead somewhere.
Midweek stays quiet
Friday and Saturday look after themselves. Tuesday to Thursday is where the margin is won or lost, and it rarely gets any attention.
There's no time to do it properly
Shoots, captions, scheduling, ads, reporting. It's a full time job. You already have one.
The Pulse Formula
A coordinated system that takes someone from never having heard of your restaurant to choosing it and coming back.
Attention
Get in front of the right people. Craving-led food video, strong hooks and locally targeted advertising put your restaurant in front of people nearby who don't know it yet.
Recognition
Become familiar. Consistent content, recognisable branding and the same faces appearing week after week move you from a passing impression to a place they know.
Trust
Give them a reason to choose you. Atmosphere, hospitality, the people behind the kitchen, menu highlights and real customer experiences - the things that make a restaurant worth travelling for.
Action
Become familiar. Consistent content, recognisable branding and the same faces appearing week after week move you from a passing impression to a place they know.
Repeat
Stay visible after the first visit. A consistent presence, recurring occasions and, where it's in scope, email and SMS that bring people back.
REPEAT FEEDS BACK INTO ATTENTION — IT'S A LOOP, NOT A FUNNEL
Reach new people
Craving-led food reels, entertaining hooks, local content and relatable moments that get seen beyond your existing following.
Build familiarity
The team, the story, the ambience, behind the scenes, customer experiences — content that turns viewers into people who know you.
Drive action
Banquet promotions, event campaigns, booking reminders, offers and direct calls to action.
Four things, done properly.
Strategy, content, social and paid advertising, run as one system rather than four separate jobs. What's included depends on your package and what your business needs.
Strategy & Planning
We work out what your marketing should actually be doing before we pick up a camera.
Capabilities: Audience research · Positioning · Content pillars · Campaign planning · Monthly content calendars · Strategy reviews
Content Creation
We come to you and capture the food, the room and the people.
Capabilities: On-location photography and video · Short-form reels · Food photography · Promotional graphics · Scripting and editing
Social Media Management
We run the day-to-day so you don't have to think about it.
Capabilities: Caption writing · Scheduling and publishing · Profile optimisation · Ongoing review of what's working
Paid Advertising & Campaigns
We’ll work with you to agree on a comfortable monthly ad budget, putting paid spend behind promising content to reach more local customers and drive bookings.
Capabilities: Meta advertising · Local audience targeting · Creative testing · Campaign optimisation · Retargeting
ALSO AVAILABLE
- Websites & landing page design
- Google Business Profile
- Google Ads
- Local creator collaborations
- Brand partnerships
- Email & SMS retention
India Raj, Felpham
An established local restaurant with good food and a quiet problem: not enough new people knew it was there.
India Raj had a loyal base and strong food, but its reach had plateaued. Most of the people walking through the door were people who already knew it.
We built a consistent content approach around the dishes the kitchen does best, the people behind them and the occasions that bring people in — then put targeted local advertising behind the content that performed.
Within the first month of the engagement, the owner reported more new faces in the restaurant and a noticeable lift in monthly revenue.
45,000+
Social views
Facebook and Instagram views reported in the first month.
~25%
Increase in new customers
Owner-reported. Based on the restaurant's own observation, not a tracked figure.
£25k £30k
Reported monthly revenue
Approximate figures supplied by the owner — a 20% increase between the two reported levels. Not independently verified, and not attributable to marketing alone.
We report what clients tell us and label it as such. Restaurant performance is affected by season, weather, menu changes and a dozen other things. Marketing is one of them.
Straightforward to work with.
No long onboarding, no jargon, no chasing us for updates. Here's what happens.
Discover
We sit down with you and learn the restaurant — your customers, your quiet periods, what you've tried before and what you actually want more of.
Build the strategy
We put together a content and campaign plan aimed at wherever your business needs attention most.
Capture
We come in for a planned shoot and turn the photography and footage into a full content calendar.
Publish & promote
We manage the posting and run the paid campaigns, so it goes out consistently without you thinking about it.
Review & refine
We look at what worked, talk it through with you, and adjust the next phase.
Mehek and Shafi · Digital Pulse · West Sussex
We grew up in restaurants.
For us, hospitality runs in the family. Our fathers, grandfathers and generations before us ran restaurants, so naturally, we found ourselves working in the industry too.
From working on the restaurant floor to helping manage the day-to-day, we've experienced the challenges owners face firsthand. Quiet midweek evenings, filling tables, keeping customers coming back and competing with the new place down the road. We understand it because we've lived it.
That experience is what led us to build Digital Pulse.
We combined our hospitality background with expertise in design, branding, photography and paid media to help restaurants grow through content and marketing that actually serves the business.
We don't just think about how good a video looks. We think about who needs to see it, why they'd care and what might make them walk through your doors.
And when you work with Digital Pulse, you work directly with us - the people behind the strategy, the shoots and the growth of your business.
Let's talk about your restaurant.
A short, no-pressure call. Tell us where the business is now and what you'd like more of, and we'll tell you honestly whether we can help and what that would look like.
- We reply within one working day
- No obligation and no hard sell
- If we're not the right fit, we'll say so
Send us a few details
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